KAH Tequila

Amber Beverages Launches KAH Tequila Into The US Market

It is with great pride that we announce the introduction of our newest client – KAH Tequila. KAH came to Sage for help in designing case cards and sell sheets to help promote and sell-in the product.

KAH translates to “life” in ancient Mayan language and is inspired by the Día de los Muertos or Day of the Dead – a more than 3,000-year-old Mesoamerican ritual honoring deceased loved ones, created to pay reverence and honor to Mexico, its culture and traditions. KAH is made with 100% blue agave and is steeped in Mexican tradition.

As they enter into the US market, we wanted to develop dramatic creative that communicated KAH’s unique messaging – the idea that life should be lived with urgency, energy and vibrancy. It was very important to emphasize its proud Mexican heritage in an effort to set them apart from their competitors and break through the highly competitive category.