HANOVER COMMUNITY BANK REBRANDING
Hanover Community Bank Chooses Sage Marketing & Creative Consultants for Rebranding Exercise
Hanover Community Bank was looking for a marketing partner to help develop a new brand platform for the Bank. After conducting a comprehensive branding exercise, including a management discovery session and competitive analysis, Sage presented several campaign designs to choose from. Hanover choose the “Journey” campaign. This fresh, distinctive and dynamic brand platform has become the new face of the company. The strategy behind this campaign is to show how one’s feet can take them on their life’s journey. And, along the way, Hanover will be there to help with every milestone.
The campaign includes a newly designed Website, print ads, collateral materials, and digital marketing.