Pallini Summer Campaign
What better time to enjoy Pallini Limoncello than during the summer with friends and family. We created an exciting consumer promotion for Pallini Limoncello and its line extensions. The promotion’s grand prize was a trip for two to the Amalfi Coast. Secondary and tertiary prizes were also given away.
In addition to the grand prize, a value-added package (VAP) at point of sale was available to consumers in select flagship stores, as well as via mail-in rebates at other locations. The VAP featured one 750 ml bottle of Pallini Limoncello in a custom-designed cooler bag (see picture in Packaging section of Portfolio).