Warwick International Hotel — Richard

  • Client: Warwick International Hotel
  • Services: Hotel
  • Year: 2012

After conducting a research study to see why their room occupancy rates were declining, Warwick International Hotel learned that consumers were not staying at their hotels because of three primary misperceptions.  Those surveyed were under the assumption that the : 1)  room decor was dated, 2) hotel staff was not friendly or accommodating and 3) dining options were limited.

A new print campaign featuring three spread ads addressed each of these negative misperceptions. We used illustrations instead of photography in an effort to create a distinctive and elegant look for the regal hotel and communicate its value proposition.