White Rock Website
White Rock is a trusted brand with a rich heritage and a stellar reputation for purity, quality, flavor and value. The new Website is now fresh and contemporary. It is designed to introduce White Rock to a whole new generation that has limited awareness of the brand, but whose parents have fond memories and an emotional connection to the brand. From a business perspective, the goal is to increase distribution.
We repositioned White Rock as a fun, fashionable and relevant brand and wanted to communicate to the target audiences that White Rock has healthier ingredients.