Client: The Bronx Zoo
Project: Print Ad Campaign

The strategy behind this concept was to persuade adults to bring their children to the Children’s Zoo at the Bronx Zoo.  It’s a wonderful, smaller experience geared for toddlers thru tweens, not to mention a few surprises for the adults.

The twist was to feature creative that appealed to children visually, with an adult-driven message. We created a three-part series of ads to encourage parents to take their children to the Children’s Zoo to have a fun, family outing.  Transit posters and print ads were used to reach the urban markets who travel by train or bus.