Client: FNBLI
Project: Direct Mailer

In an effort to support small business owners and encourage them to take out a loan with First National Bank of Long Island, this pre-approved mailer was sent to companies that were identified by Dun and Bradstreet as qualified businesses.

The direct mailer promoted an attractive variable APR for small business on Long Island.Three mailings were sent with a gift in each mailer:

– Letter opener
– Eyeglass cleaner
– Post-It notepad