Client: Nikon
Project: POS Materials

In photo specialty stores, where they are short on wall space, counter cards and counter mats are the perfect format to quickly educate consumers about a camera’s products features and  capabilities.  

The front side of  counter card features two DSLR cameras while the back features the full line.

The front side of  counter mat was designed to promote the D610, D750 and D810 DSLR cameras and the back featured all of the Nikkor interchangeable lens.

The handy guide was designed to provide retail sales personnel with a quick reference tool for the D810, D750 and D610 DSLR cameras.  It measures 3″ x 5″ and easily hangs from a lanyard.