Annin Flagmakers Website Redesign

Annin Flagmakers was interested in upgrading the design of its website.  The current site was built in 2005, utilizing the latest technology available at that time. Since then, website formats have changed dramatically in both design and functionality. The current Annin site was not reflective of its leadership position in the market place or its brand personality.  As the largest manufacturer of American flags, its website needed to convey a feeling of strength, pride and confidence.

The current Website was extremely content rich, but the information was not organized in a way that properly showcased all of Annin’s product offerings.  Sage recommended a revised site map that greatly improved navigation and let the consumer know exactly where to go to find what they were looking for.

Sage designed and produced a new website that is completely reorganized, visually dynamic and user friendly.  The new website is responsive, easy to navigate and is designed to make the user experience fun.  Sage also provided Annin with a Content Management System (CMS), which allows for easy revisions to both text and graphics.  A CMS would eliminate the need for Annin to incur additional fees each time they wanted to make a change to any area of its website.